If you’re a florist, wholesaler, grower or distributor selling or showcasing your products online or in a catalog, there’s no denying the importance of product images. Floral photography is a must-have skill, so buyers have a good first impression of your products. In addition to being able to see your products, product images inform buyers about a product’s quality and a business’ image. This is even more important in floral e-commerce since 87.6% of consumers consider the product image a key element of their experience. Whether you’re a wholesale or retail florist, use the following florist photography tips to ensure your product images add value to your brand.
1. Keep Your Pictures Simples and Uncluttered
One of the most important florist photography tips is to remember that the flowers or greenery are the focus of the picture. In order to ensure that your product is the photograph’s focus, it’s essential to eliminate clutter and embrace simplicity. Clean and simple images that let flowers or greenery shine highlight your product and result in the best composition.
2. Focus Is Key
A blurry product picture isn’t a good one. When it comes to florist photography tips, an obvious yet important one is ensuring your pictures are sharp and focused. Prevent shaking by using a tripod or monopod to stabilize the camera. In case of outdoor shoots and the wind moving the flowers, always bring along props like umbrellas, reflectors, or other objects that can act as wind blockers and ensure you get a picture that’s perfectly focused.
3. Use Soft or Diffused Lighting
Since the key to good floral photography is figuring out lighting, it’s best to avoid harsh flash. A mix of natural and artificial lighting works best for most florists, especially since using artificial lighting prevents overheating flowers and makes for longer photography sessions.
If your floral photography requires natural light alone, choose golden hour lighting to get the best of what the day has to offer. Photograph the flowers right after sunrise or right before sunset near a window for a lovely, warm glow. This will provide you with soft light without too many shadows, especially if you shoot from the sun or with the sun behind you. If you insist on taking pictures in harsh sunlight, one of our best florist photography tips is to use a diffuser to diffuse the light into a softer source.
4. Use Different Angles
While taking product pictures at eye level is great, customers demand pictures from all angles. Additionally, shooting from the same angle makes floral pictures seem like a monolith. Instead of taking the same picture with different flowers, experiment and choose the best possible angle for floral photography. Moving around and using different angles will also help you manipulate the light and will create interesting results.
5. Invest in Professional Editing and Retouching
Floral photography isn’t easy and it can take a lot of time and costly equipment. Even when following florist photography tips and taking aesthetically pleasing pictures, photographs sometimes have to be edited to add backgrounds, change coloring, and more. Use Fleurography’s professional image-editing services, including editing for web shops, combining and reshaping images, color manipulation, Super Imposed Lifestyles, Reflection options and more. Try it out for free here and no credit card required.
